10+ Resources to Help Your Brand Navigate Through the COVID-19 Crisis
With constant information and misinformation being disseminated online and offline about COVID19, it is difficult for brands to how and when to promote their products and services without coming off as tone deaf. Here are ten trusted resources to help guide your brand through the COVID-19 crisis so your image will remain unscathed and your marketing efforts will resonate:
Go where your audience is—DIGITALLY. Check out 3 easy, quick ways you can still market your business while everyone is quarantined.
We're all (read: marketers) are having a tough time navigating the waters of the #COVID19 crisis. Here's a checklist to spark content ideas and prevent your brand from coming across as tone-deaf.
Review this crisis communications breakdown to help guide decision-making to key audiences in light of the global pandemic.
Visualize this! This infographic shows 5 content marketing trends to help you through the Coronavirus chaos.
For my marketing pros… How can marketers navigate branding during Coronavirus and portray your brand in a positive light?
Rethink your event marketing plans! Nikki Garvey, head of ads and YouTube events and experiences at Google, shares how event marketing teams at Google are reevaluating in this unique moment amid a global pandemic.
Twitter has gathered together a listing of brands that are communicating in effective, positive and responsible ways amid the coronavirus pandemic.
Authors, like many others, are asking PR pros what they can do in this shifting economy and how they can help readers during these stressful times. Here are several things authors are doing.
As coronavirus disrupts our digital lifestyle, consumers and retailers are all on edge. Here is what you need to know.
Do's and don'ts in the age of COVID-19. Ad Age Senior Editor Jeanine Poggi chats with Marla Kaplowitz, President and CEO of the 4A's, about how brands can adjust their advertising in today's climate.
LinkedIn has shared a new list of tips on what to post to help stay connected on the platform amid the COVID-19 lockdowns.
Stop with the cute logos, play up your expertise and take action, advises consumer psychologist Kit Yarrow on how brands should respond to Coronavirus.